About Us

Jewelry is a physical expression of your story.  It can represent who you are, where you’ve been and where you’re going. Our mission is to create jewelry that is both timeless and affordable, so you can have pieces you will cherish at a price you will love. We are committed to ethically producing our pieces so you can feel good about the purchase, all without sacrificing quality.

We know that jewelry isn’t just about price point, it’s also one of the most personal items you wear. With that in mind, we create classic designs that transcend trends so you’ll always be in style. The jewelry you choose has a way of changing how you carry yourself and when you feel good, it shows to the rest of the world. We believe that feeling of confidence and self-worth is something everyone deserves to have. It’s the freedom to express yourself authentically; through your style and what you choose to wear. 

As a woman-owned business,

Our goal is to empower you and celebrate your unique individuality.  We created Amarala to share with others the feeling a new piece of jewelry gives us; a sense of strength, beauty, and power. Jewelry has always had a special place in our lives and we know that’s true for so many. Whether celebrating an achievement or simply celebrating yourself, jewelry can be symbolic and powerful. It can make you feel polished, unique, capable, and so much more. So go ahead, celebrate yourself, you deserve it.